Shandong Hengjia and Shandong Zhongnai visited Chenglian E-commerce to discuss strategic cooperation with Yinnai Lian

On May 25, 2019, senior leaders of Shandong Zhongnai High Temperature Materials Co., Ltd. and Shandong Hengjia High Purity Refractory Raw Materials Co., Ltd. gathered in Tangshan to conduct in-depth strategic cooperation negotiations with Chenglian E-commerce Co., Ltd. (hereinafter referred to as "Chenglian E-commerce"). Mr. Shao Changbo, General Manager of Shandong Zhongnai and Shandong Hengjia, and Mr. Wang Yongting, Deputy General Manager and Marketing Director, personally went to Tangshan Chenglian E-commerce to conduct a comprehensive exchange with the core management team of the "Yinnai Lian" platform. A team of five people led by Mr. Wei Yubao, Vice President of Operations of Chenglian E-commerce, warmly received the visiting guests and conducted in-depth discussions on the future cooperation between the two parties.

This meeting marks a comprehensive breakthrough in the cooperation between Shandong Zhongnai and Shandong Hengjia in the field of e-commerce platform. As the leading e-commerce platform in China's refractory industry, Yinnai Lian's unique business model and innovative operating philosophy have been highly recognized by Shandong Zhongnai and Shandong Hengjia. The two companies shared their respective market layout and development vision during the talks, especially in the coordinated development of the refractory field and the realization of a wider market penetration through e-commerce platforms, and reached a high degree of consensus.

Shandong Hengjia's plate-shaped corundum series products have successfully completed three orders through the Yinnai Lian platform, marking the first breakthrough in online transactions on the e-commerce platform. This move has laid a solid foundation for future sales on e-commerce channels and provided strong support for the two companies to explore more e-commerce cooperation models. The new model of the Yinnai Lian platform has provided Shandong Zhongnai and Shandong Hengjia with a broader sales channel and promoted the further transformation of the company in the direction of digitalization and intelligence.

During the negotiation, General Manager Shao Changbo and Deputy General Manager Wang Yongting highly affirmed the operation model of Yinnai Lian and put forward constructive suggestions on some details of the current cooperation. General Manager Shao pointed out that Yinnai Lian has shown great potential in improving product exposure and promoting online transactions, but in the actual operation of the cooperation, it is still necessary to further optimize the accuracy of product promotion and the convenience of transaction processes to ensure the efficiency of supply chain management and the continuous optimization of customer experience.

Wei Yubao, vice president of Chenglian E-commerce, gave detailed answers to these questions and proposed an in-depth cooperation plan based on the characteristics of both companies at the meeting. Vice President Wei emphasized that Yinnai Lian will continue to optimize the platform's operating model, specifically improve the pertinence and accuracy of product promotion, and further increase the integration of online and offline resources to maximize the company's sales goals. The two sides also actively interacted and discussed how to better combine their respective product characteristics and explore new models of cooperation, laying a solid foundation for subsequent in-depth cooperation.

With the continuous expansion of sales channels and the continuous increase in customer demand, Shandong Zhongnai and Shandong Hengjia plan to further expand their production capacity in the future. According to the company's plan, the annual production capacity will be expanded from 40,000 tons to 60,000 tons by the end of the year, and it is expected to gradually increase to 100,000 tons/year in the next 3-5 years. This strategic deployment not only increases the company's production scale, but also lays a solid foundation for expanding domestic and foreign markets and improving product competitiveness.

During this period, Yinnai Lian platform also actively assisted Shandong Zhongnai and Shandong Hengjia to visit Tangshan Shichuang, Tangshan Guoliang, Tangshan Seoul, Fengnan Ruixing, Fengrun Xinnuo and other refractory material enterprises, making full preparations for the smooth entry of alumina series raw materials into the Tangshan market. This visit effectively promoted extensive cooperation between the two parties in the industry and laid a solid foundation for the promotion of corporate products in Tangshan and surrounding markets.

The visit of Shandong Hengjia and Shandong Zhongnai's senior executives to Chenglian E-commerce not only promoted the further development of Yinnai Lian platform in the field of e-commerce, but also opened up broad prospects for future cooperation between the two parties in e-commerce channels. Through in-depth discussions and cooperation, the two parties not only achieved mutual benefit and win-win results in the traditional refractory market, but also provided important support for further layout in the fields of intelligence and digitalization in the future.

As e-commerce platforms continue to penetrate the refractory industry, the unique advantages of the Yinnai Lian platform will be further highlighted in the industry, and Shandong Hengjia and Shandong Zhongnai will continue to rely on this platform to promote the market layout of alumina series raw materials and related products. In the future, the two parties will work together in closer cooperation to jointly open a new chapter in the refractory industry and move towards a more brilliant future.